tea Protocol → TestNet Launch

Built the product and incentive economy from a whitepaper → designed user incentives, rewards, governance rights and reputation systems from first principles.

Owned the technical roadmap end-to-end and translated requirements to engineering, leadership, investors and users → $85M FDV · 1.2M users onboarded in 80 days at 58% DAU.

Operationalized the design as a gamified launch program with explicit success metrics defined before launch; tracked outputs rigorously and iterated incentive design on signal → separated long-term engagement from mercenary participation.

Designed and ran a $250k bug bounty program (scope, eligibility, judging, reward tiers) to surface critical vulnerabilities before GA.

Owned product strategy and team end-to-end as Head of Product.

Coached an early-career PM through 0→1 product work; they now ship at an AI startup.

Established an executive reporting cadence on ecosystem performance, operational risks and strategic priorities → aligned leadership on roadmap changes with negligible variance from expectations.

Served as primary point of contact with all external integration partners → managed roadmap dependencies and ensured all external APIs met product requirements before and during launch.

Owned the early-adopter program end to end: identifying and pitching target users, negotiating milestone-based agreements, and supporting participants through onboarding, milestone tracking and content development → 90% of pipeline closed.

Represented the product externally at industry conferences and partner workshops to drive ecosystem awareness.