Case Study · .Box Domains / Web3
.Box Domains → Pricing, Partnerships & Retention
Sole product leader on a 7-person team reporting to the CEO → owned roadmap, pricing, retention and partnerships end-to-end across a domains platform.
Outcome
50% renewal · +20% DUM · 7 integrations closed
My role
Director of Product. Sole product leader; player-coach across product, growth and partnerships. Direct reports: UX/UI Designer, Community Manager.
Context
Early-stage startup inside a PE firm building a domains platform on top of a blockchain registry. Lean team of 7 with no dedicated marketing or BD function, reporting directly to the CEO. Sole product leader with two direct reports (designer + community manager), accountable for domains under management growth, renewal rate, partnership pipeline and platform revenue.
Approach
Product Management & Ownership
- 01
Owned the full product roadmap end-to-end: PRDs, Jira, QA, launch coordination, and release management.
- 02
Used purchase and market pricing data to design promotional and renewal pricing optimized for retention economics over first-year acquisition → 20% increase in domains under management and 50% renewal rate vs. <10% industry norm.
- 03
Synthesized support tickets, surveys and community signal into roadmap decisions and PRDs; used AI tooling to compress the discovery-to-spec cycle.
- 04
Managed the relationship with our core backend provider directly with their CEO → cut average resolution time on dependent tickets in half and improved roadmap milestone predictability.
- 05
Established a customer support triage framework with engineering and automated ticket consumption into Jira and sprint planning.
Leadership
- 01
Sole product leader reporting directly to the CEO; operated as player-coach across product, growth and partnerships in the absence of dedicated marketing or BD.
- 02
Trained a Community Manager on PM execution (discovery, PRD writing, release coordination) and mentored a UX/UI Designer → expanded bench depth without new hires.
- 03
Built board-level strategy materials and delivered regular performance updates to executive leadership and board stakeholders.
Go-to-Market & Ecosystem Development
- 01
Built a pipeline of integration partners anchored to feature releases → closed 7 strategic and technical partnerships with joint GTM plans, referral programs and co-marketed launches.
- 02
Launched a premium-inventory marketing site that drove several sales at 3000%+ over floor price, directly attributed to the site.
Results
- ◆
50% domain renewal rate (vs. <10% industry norm).
- ◆
20% growth in domains under management.
- ◆
7 strategic and technical integration partnerships closed.
- ◆
eth.box: 1,000+ subdomains generated in under 24 hours of launch.
- ◆
drop.box: multiple premium domains sold at 3000%+ over floor price, with sales directly attributed to the drops site.
- ◆
Cut 3DNS-dependent ticket resolution time by 50%.
Artifacts
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