Case Study · Polymath / TradFi × Crypto
Polymath → Blockchain-powered RWA infrastructure
Drove a GTM repositioning that lifted user conversion 50% and revenue 30% while shipping five 0→1 products in a complex parallel platform launch → <5% schedule variance, zero critical bugs.
Outcome
$500M FDV · +50% conversion · +30% revenue
My role
Sr. Product Manager. Coordinated across two product teams alongside the platform launch.
Context
Regulated infrastructure platform for institutional digital asset issuance. I led product development for tooling on top of the platform — identity / KYC, issuance and management, self-custody wallet and dashboard — alongside the platform's own chain launch.
Approach
Product Management & Ownership
- 01
Built and launched five 0→1 product integrations including a cross-chain bridge, identity onboarding, KYC/AML flows, staking dashboard, and an issuance platform compliant with SEC and OSC requirements.
- 02
Conducted user behavior and funnel analysis with Google Analytics and spreadsheet modeling to identify friction points and prioritize high-impact roadmap features.
- 03
Designed and managed the development of APIs into the Polymath Token Studio for ERP use cases with consideration of security and efficiency.
- 04
Executed roadmap with operational rigor through a complex parallel platform launch → <5% release-schedule variance, zero critical bugs.
Leadership
- 01
Hired and managed junior product manager and mentored him on product craft and leadership skills. He eventually led product at Polymath after my exit.
- 02
Coordinated across two product teams alongside the platform launch.
- 03
Aligned PMM, marketing and BD on a unified narrative and release cadence across all five products.
Go-to-Market & Ecosystem Development
- 01
Drove a GTM strategy shift informed by user analytics and A/B testing → 50% conversion lift and 30% revenue growth.
- 02
Repositioned the platform for institutional customers using research-backed messaging and pricing.
Results
- ◆
50% improvement in user conversion.
- ◆
30% revenue growth post-repositioning.
- ◆
Shipped 5 zero-to-one products alongside the Polymesh chain launch.
Artifacts
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